Dermatology Foundation

The Dermatology Foundation is the nation’s largest funder of dermatologic research. In 2014, we were asked to bring a refreshed look to the logo and branding that had been used for the past 20 years. The new logo is reminiscent of the old, but has a contemporary, clean look. The primary audience for the DF is academic, medical research and corporate partners so the logo needed to fit a broad range of settings and purposes. All throughout 2015, we have been interpreting usage and rollout of the brand for the DF. The branding guidelines we created prescribe boundaries for a broad interpretation of the brandmark’s usage.